Weekly SEO report
Everything that changed in your rankings, in one email a week
GapDigest checks your Google position every day and reads your Search Console every night. Once a week, an automated SEO report turns both into a short summary and five things worth a look: what moved, where a competitor now leads, the keywords they hold that you don't, your pages closest to page one, and a plan for the posts worth writing next.
What's in the report
Six sections, built from the same daily checks and Search Console reads GapDigest already runs. Nothing here needs a second login.
A short summary of the week
A few sentences at the top naming what moved and why it matters, skipped on your first, baseline report.
Rank moves
Every tracked keyword that moved up or down since the last check, sorted by how far it moved.
Where a competitor now leads
For each competitor you track, the tracked keywords where they currently rank above you.
Keywords they have that you don't
Up to 10 keywords per competitor that they rank for and your site doesn't, with monthly searches, difficulty, intent, and a flag when the results page shows an AI Overview, including whether you or a competitor is cited in it.
Pages one push from page one
Your Search Console queries at positions 8 to 20 with real impressions, sorted by how many you'd gain, top 20.
A post plan for what to write
For the gap keywords that fit your site, a full post plan, and a refresh plan for a page that's losing clicks: title, angle, outline, and the questions readers ask, within your plan's monthly allowance.
How it's assembled
Checked daily
Each tracked keyword gets a live Google search once a day, from the country, language, and device set on the site.
Read nightly
The connected Search Console property refreshes its last 5 days every night, on top of the 16 months imported when you connected it.
Assembled weekly
Once a week, the daily checks, the Search Console read, and a fresh look at each competitor's rankings become one report per site, emailed to every member who hasn't muted it.
The first report a site gets is a baseline: it lists where every tracked keyword already stands, since there's nothing earlier to compare it against. Every report after that shows what moved. Read more about how the competitor keywords are found, see the striking distance keywords list on its own, or read what a post plan covers in full.
See a competitor's gap keywords now
Your domain against one competitor: up to 20 keywords they rank for and you don't in this free check, more than the up to 10 per competitor in the weekly report, with searches, difficulty, and intent. No login.
Questions
How often does the report send?
Once a week, for every site with an active plan and its Gap Digest emails turned on.
What's different about the first report?
A site's first report is a baseline: since there's nothing yet to compare it against, it lists where each tracked keyword already stands instead of what moved, and it skips the written summary at the top, since there's no movement yet to summarize. Every report after that shows movement and gets the summary.
Does the report write the posts?
No. The post plan is the plan: the title, the angle, the outline, and the questions to answer. The writing is yours. Post plans are covered on their own page.
What if I have no competitors connected?
The report still sends: your rank moves and your striking distance queries, without the competitor sections. Add a competitor to a site to turn those on.
Can I turn it off?
Yes. Every report email has an unsubscribe link, and your account's notification settings let you mute a site's emails without losing the underlying data.
Do I have to wait a week to hear that a competitor passed me?
No. Rank alerts are separate from the weekly report: the same day a tracked competitor moves above you on a keyword, or your position drops enough to matter, GapDigest sends a bell notification and one alert email for that site. The weekly report still gathers everything since the last one into a single digest.
Can I export or share a report?
Yes. Any weekly report, and your rankings, export as a CSV. An owner or admin can also create a read-only link to a report or a site's rankings, so someone without a sign-in can view it, and revoke the link at any time.
Your first report arrives within a week
Add your site and one competitor. The first check runs the same day; the first report brings your starting positions, your striking distance queries, and up to 4 post plans, free.