Free topic research tool
Do topic research on what to write next
Type a topic your blog covers. In about 20 seconds you get up to 20 subtopics people search for inside it, with monthly US searches, keyword difficulty, search intent, and the questions Google shows, with the most winnable subtopics first.
Topic research is the practice of breaking a broad subject into the specific phrases people search for inside it, so you can see which parts of the topic have real demand and which are already easy to win. Enter your own domain and the list also shows which subtopics your site already ranks for, so it doubles as a gap check inside the topic.
What to do with the list
Say you run a home coffee blog and research cold brew. The tool might return cold brew ratio at 2,900 searches and keyword difficulty 18, next to cold brew vs iced coffee at 1,300 and difficulty 52. The first is a post you could write this week; the second is one to plan for later, once the site has more authority.
Read the questions list before you outline the post: Google's "People also ask" box shows what a reader wants answered, and a post plan that answers each one directly tends to rank without needing a rewrite. If you want a full outline, secondary keywords, and what a competitor's page already covers for the subtopic you pick, the free plan turns it into a post plan.
If you already know which competitor you want to beat rather than which topic to cover next, the free competitor keyword tool starts from their domain instead of a topic.
About the data
Where do the subtopics come from?
From an index of what people search for around your topic in the United States. The tool lists the phrases people actually type, each with monthly searches, keyword difficulty on a scale from 0 to 100, and search intent: what most searchers want from the query, such as information, a comparison, or a purchase.
Why only 20 subtopics?
Each check costs money to run, and the tool is free. Twenty is enough to see the shape of a topic and where the easy wins are. The paid plans turn a subtopic into a full post plan.
What does "most winnable first" mean?
Subtopics are sorted by keyword difficulty, lowest first, so the ones a new or small site can rank for soonest are at the top. Ties are broken by monthly searches, highest first.
Why does it say I've used my checks?
Each visitor gets 5 checks a day, and the tool has a daily budget across everyone. The same topic (and domain, if you gave one) checked again within 7 days comes from the saved result and doesn't use a check.
Does it work outside the United States?
The free tool checks US results only. In the app, a site is tracked in one or more markets, each a country, a language, and a desktop or mobile device.