Stop losing weekends
to posts that never rank.
Pick a competitor. Every week GapDigest shows you the keywords they rank for that you don't, hands you a plan for the post that can win one — a new page, or an update to one of your own top pages — and points out your pages that are close to page one.
Free for 10 keywords, no card. $19 a month for 200.
Three ways to gain ground, in the order that pays fastest
Ranking above a competitor is not one job. It is finding what they have, catching where they got past you, and closing the distance where you're already near. GapDigest works all three every week.
Take the keywords they hold and you don't
Every keyword a competitor ranks for that your site has no page for, cut down to the ones a site like yours can win, with the plan for taking each one.
Win back the keywords they passed you on
When a rival moves above you on a keyword that earns, you know that day, by email and in the app, with their page beside yours, so you can see what they changed and answer it before the traffic settles with them.
Get to page one where you're already close
Your pages sitting at position 8 to 20 in Search Console are one edit from page one. They top the list, sorted by impressions, because they are the fastest ground you can gain.
Some of what you find will already have a Google AI Overview answering it. The AI Overview tracker flags which of your gap keywords are still worth writing for, and names it when a competitor is cited in the answer and you're not.
From the gap to page one, one keyword at a time
A keyword list tells you where you're behind. It doesn't tell you how to get ahead. For each keyword you can take, GapDigest reads the page that holds it and your own pages, hands you the plan, and then checks every day until you pass them. Here is one keyword, start to finish.
The gap
A keyword they hold and you don't
- Keyword
- no cook backpacking meals
- Searches a month
- 2,400
- campfireeats.com
- Position 3
- Your site
- No page
Kept because it fits what your site is about, and a site your size can win it.
The plan
No-cook backpacking meals for a week on the trail
Why it's beatable. Their page is a list of 30 meals with no plan behind it. Searchers are planning a trip. A seven-day plan with weights and calories, with the list as the appendix, answers what they came for.
- Outline
- Why no-cook · What a day weighs · The 7-day plan · 18 meals by type · Resupply · Packing without a stove
- They leave unanswered
- How do you cold soak? · What is the lightest no-cook food? · How many calories a day?
GapDigest also checks whether the keyword fits better as a new post or an update to one of your site's own top pages, and names the page when it does.
The result
The day you pass them, not a month later
Search Console gives you an average over a date range, weeks later. GapDigest checks each keyword every day, from the country and device your readers use, so you know the day you passed a competitor and the day one passed you, and can match either to what changed.
Connect Search Console once and GapDigest imports 16 months of its history, refreshes it every night, and shows clicks and impressions beside every keyword you track.
Stop paying $129 a month to see where you stand
If you open Ahrefs or Semrush to compare yourself with a competitor and check your rankings, you are paying for a backlink index and a site auditor you don't use. Those jobs, plus the plan for taking each keyword, cost $19 here.
The cheap trackers cost less and stop at positions on the keywords you already know. They can't show you a keyword you have never ranked for, and none of them say how to take it.
Ahrefs Lite
$129a month
Backlink index, site audits, a keyword database, and rank tracking.
Semrush Pro
$139a month
The same bundle, plus advertising research and more.
GapDigest Starter
$19a month
Daily rankings, the keywords a competitor holds that you don't, and the plan for each.
Ten minutes to set up, one keyword a week to take
Name the site you keep losing to
One competitor on the free plan, up to 15 on Growth. Search Console is optional and takes a minute.
Paste the keywords that earn
The ones you'd check by hand if you had the time. Ten free, two hundred on Starter.
Take one keyword a week
Each report says which, why the competitor's page is beatable, and what yours needs. Then the daily checks show you passing them.
Before you sign up
I already have Search Console. What does this add?
Search Console tells you about your own site, after the fact, as an average. It cannot tell you what a competitor ranks for, or which of your keywords a rival passed this week. Connect it once and GapDigest imports 16 months of its history, refreshes it every night, and shows clicks and impressions beside every keyword you track, next to your daily positions and your competitors' — and the report turns its queries at positions 8 to 20 into the pages to fix first.
How does it know why a competitor's page beats mine?
For each keyword you can take, it reads the page that ranks and lists what it covers and where it is thin, next to what your site already has. The plan you get names the angle that beats it, the outline, and the questions searchers ask that the page leaves unanswered.
Does it write the post?
No. It tells you which keyword to go after, why the current winner is beatable, and what your page needs. The writing stays yours, which is also what keeps the page out of the pile of unedited bulk content Google demotes.
How does it keep the list to keywords I can win?
It keeps a profile of your site, built from your own pages, and checks each keyword a competitor holds against it, along with how hard the keyword is and how many people search it. A recipe blog doesn't get a rival's gear reviews, and a ten-post site doesn't get the keywords the big publishers own.
Ahrefs and Semrush show competitor keywords too. Why pay them $129 or more?
Most of what those tools cost pays for a backlink index, site audits, and a keyword database. If you open them to see where you stand against a competitor and what they have that you don't, GapDigest does that for $19, tells you how to take each keyword, and watches the result every day.
What does GapDigest not do?
It has no backlink index or keyword research database, and the daily check reads Google's top 10; positions past that come from your Search Console once you connect it. It also crawls your own site once a week, up to 200 pages, for a health check — broken links, missing titles and descriptions, and the like — which is not the same as a full technical site audit. If you need backlinks or a deeper audit, an all-in-one tool is the better fit.
Do I need a credit card for the free plan?
No. The free plan watches 10 keywords against one competitor, sends the weekly report with up to 4 plans a month, connects to Search Console, and has no time limit.
Your first keyword to take, within an hour
Add your site, name that competitor, and paste the keywords that earn. Within an hour you'll have the keywords you can take from them, the plan for the first one, and daily positions from there. No card, no end date.