CompareSpyFu
SpyFu alternative for site owners who mostly check rankings
SpyFu is the tool people name when they mean competitor keywords, and most of what it does is built around Google Ads: a decade of ad history, split-test results, and the keywords rivals buy. Its Basic plan is $39 a month, or $29 billed yearly, and its rank tracking updates once a week.
SpyFu and GapDigest compared
| SpyFu | GapDigest | |
|---|---|---|
| Cheapest paid plan | Basic, $39/mo ($29/mo billed yearly) | Starter, $19/mo ($190/yr) |
| Keywords on that plan | 5,000 weekly tracked keyword rankings | 200 tracked keywords |
| Rank checks | Weekly | Daily |
| Keywords competitors rank for and you don't | Yes, Kombat domain comparisons on every plan | Yes, on every plan: up to 10 per competitor |
| Scheduled competitor email | Automated reports (10 on Basic) | Yes, the weekly report, plus a same-day alert when a competitor passes you or a keyword drops |
| Tells you what to write | No | Yes, on every plan: a post plan or refresh plan for each gap worth writing, 4 to 60 a month |
| Backlink index and full site audit | Yes | No backlink index; a weekly health check of up to 200 of your own site's pages |
| Free plan or trial | 30-day money-back guarantee; no free plan listed | Free plan: 10 keywords, 1 competitor, no time limit |
SpyFu figures from www.spyfu.com, checked September 2026. "Not listed" means their pages don't say. Check their site for current prices.
Why site owners switch
If you only use SpyFu to see which organic keywords a competitor has that you don't, you're paying for ad data you don't open, and your rankings refresh once a week. GapDigest checks positions every day and emails that competitor list with a post plan for each post worth writing, for $19 on one site.
When SpyFu is the better choice
Stay with SpyFu if you run Google Ads, want a competitor's ad history, or need its backlink and site audit data. GapDigest has no ad data at all, and tracks Google's organic top 10 only.
Run the check on your own site
It's the same lookup behind the weekly report, but with a higher cap: your domain against one competitor, up to 20 keywords with searches, difficulty, and intent, five checks a day (the report itself lists up to 10 per competitor).
Ready to track your own keywords? Start free with 10 keywords.