What rank tracking, competitor keywords, and post plans cost
The entry price of each tool, where it lists the keywords a competitor ranks for that you don't, and whether it tells you what to write. Prices as of September 2026.
A rank tracker records where your pages sit in Google for the keywords you choose. The all-in-one tools such as Ahrefs bundle one with a backlink index, site audits, and a keyword database, and price the bundle. Content tools such as Surfer write a brief for a keyword you hand them. GapDigest sells the tracker, the competitor keyword list, and a weekly post plan for each gap worth writing, on their own.
Updated
| Tool | Cheapest plan | Keywords | Competitor keyword gaps | Tells you what to write |
|---|---|---|---|---|
| GapDigest | $19/mo ($190/yr) | 200 tracked keywords | Every plan | Every plan, every week |
| Ahrefs | $29/mo | 50 tracked keywords | Competitor Analysis, from Lite ($129/mo, 750 keywords) | AI Content Helper, in the Content Kit add-on; on demand |
| Semrush | $139/mo ($117.33/mo billed yearly) | 500 tracked keywords | Yes, in the suite | ContentShake AI, a $60 a month add-on; on demand |
| AccuRanker | $224/mo | 2,000 tracked keywords | Not listed | Not listed |
| SE Ranking | $129/mo ($103.20/mo billed yearly) | 2,000 tracked keywords | Competitor research, in the suite | Not listed |
| SERPROBOT | $4.99/mo | 75 keywords a day per bot | No. It tracks competitors' positions on your keywords | No |
| SpyFu | $39/mo ($29/mo billed yearly) | 5,000 weekly tracked keyword rankings | Yes, Kombat domain comparisons on every plan | No |
| Wincher | $49/mo | 500 keywords, 10 websites | From Professional ($319/mo) | No |
| Surfer | $49/mo | Track 10 pages; 120 documents a month | Content Ideas and Coverage Gap, from Pro ($182/mo) | Yes, 120 documents a month, on demand |
| Frase | $49/mo ($39/mo billed yearly) | 1 site; 10 articles and 50 audit pages a month | Not listed | Yes, 10 articles a month, on demand or published by its agent |
| Clearscope | $129/mo | 50 tracked queries; 20 drafts a month | Not listed | Yes, 20 drafts and 20 topic explorations a month, on demand |
Which tool fits which job
When each one is the better choice, and where it differs from GapDigest. Each card opens the full comparison.
Ahrefs
All-in-one
From $29/mo, 50 tracked keywords
Stay with Ahrefs if you build links, research new niches from its keyword database, or audit sites. GapDigest has no backlink data, and its keyword research goes only as far as what your competitors rank for and what your Search Console shows.
Semrush
All-in-one
From $139/mo, 500 tracked keywords
Semrush is the better pick if you also run ads, audit sites, research backlinks, or track more than 500 keywords. GapDigest covers daily positions and alerts, your Search Console, the competitor digest, and the post plans, plus a weekly health check of your own site's top pages, but has no backlink index and no full technical audit.
AccuRanker
Rank tracker
From $224/mo, 2,000 tracked keywords
Choose AccuRanker if you track thousands of keywords, report to clients, or need its integrations. GapDigest caps out at 500 keywords across 3 sites and has no client reporting.
SE Ranking
All-in-one
From $129/mo, 2,000 tracked keywords
SE Ranking is the better choice if you need backlink monitoring, a full technical audit, or client reports. GapDigest covers rank tracking and alerts, Search Console, competitor keyword gaps, the post plans, and a weekly health check of your own site's top pages, but has no backlink monitoring or full audit.
SERPROBOT
Rank tracker
From $4.99/mo, 75 keywords a day per bot
If all you want is positions on a keyword list at the lowest price, SERPROBOT is cheaper. GapDigest costs about $4 more for 200 keywords.
SpyFu
All-in-one
From $39/mo, 5,000 weekly tracked keyword rankings
Stay with SpyFu if you run Google Ads, want a competitor's ad history, or need its backlink and site audit data. GapDigest has no ad data at all, and tracks Google's organic top 10 only.
Wincher
Rank tracker
From $49/mo, 500 keywords, 10 websites
Wincher is the better fit if you track many websites or need more than 500 keywords. GapDigest's largest plan covers 3 sites and 500 keywords.
Surfer
Content editor
From $49/mo, Track 10 pages; 120 documents a month
Stay with Surfer if you write inside its editor, want a term-by-term score while you draft, or publish for clients. GapDigest has no editor and never scores a draft; the post plan is a plan, and the writing happens wherever you write.
Frase
Content editor
From $49/mo, 1 site; 10 articles and 50 audit pages a month
Choose Frase if you want the draft written and published for you, or you host on its CMS. GapDigest writes the post plan, not the post, and leaves the writing and the publishing to you.
Clearscope
Content editor
From $129/mo, 50 tracked queries; 20 drafts a month
Stay with Clearscope if a team of writers works to its grades, or you need unlimited seats and its Google Docs integration. GapDigest has one to three seats, no grading, and no editor.
Head-to-head comparisons
Two of these tools, compared directly on their own sourced prices and limits, with a note on where GapDigest fits next to both.
Ahrefs vs Semrush
$29/mo vs $139/mo
A content site that opens either tool mainly to check rankings and see a competitor's keywords is paying $129 to $139 a month, once the plan that includes competitor research is added in, for two jobs. GapDigest tracks 200 keywords daily, includes competitor keyword gaps and a post plan for each one on every plan, and starts at $19, with no backlink index and no full technical audit, only a weekly health check of your own site's top pages.
Surfer vs Frase
$49/mo vs $49/mo
Neither tool tells you which keyword to write next; both wait for you to bring one. GapDigest picks it first, from the keywords a named competitor already ranks for that the site doesn't, and sends the post plan for it every week, with daily rank tracking and Search Console alongside, for $19.
Semrush vs SE Ranking
$139/mo vs $129/mo
Both plans price rank tracking and competitor research inside a suite built for a team that also runs audits and manages backlinks. On one content site, that is $129 to $139 a month for two features. GapDigest sells daily tracking and competitor keyword gaps on their own for $19, with a post plan for each gap included on every plan.
AccuRanker vs Wincher
$224/mo vs $49/mo
Neither tool shows what a competitor ranks for below $224 a month (AccuRanker, not listed at any plan) or $319 (Wincher). GapDigest includes competitor keyword gaps and a post plan for each one on every plan, from the $19 Starter plan tracking 200 keywords daily up through Growth's 500 keywords across 3 sites.
How to choose
Count what you open the tool for. If it is backlinks, audits, or researching a niche you have not written about, take an all-in-one tool: Ahrefs, Semrush, or SE Ranking, at $129 to $139 a month. Ahrefs Starter at $29 fits if 50 tracked keywords is enough.
If it is positions only, on a keyword list you already have, SERPROBOT is the cheapest daily tracker at $4.99 per 75 keywords. AccuRanker and Wincher fit agencies and sites with thousands of keywords.
If it is a content brief for a keyword you have already chosen, with a score while you draft, take a content editor: Surfer at $49, Frase at $49, or Clearscope at $129 a month.
If it is rankings plus the keywords a competitor has that you don't, and a post plan each week for taking the ones you can win, on one to three content sites, GapDigest does all of it for $19 and emails the findings every week. Start with the free plan or run the free competitor check against the site you lose to most.