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Semrush alternative for bloggers who mostly check rankings

Semrush does almost everything in SEO, and it prices that way: the cheapest SEO plan is $139 a month. For a blogger who uses it to track rankings and to find the keywords competitors rank for, most of that plan goes unused.

Semrush and GapDigest compared

SemrushGapDigest
Cheapest paid planSEO, $139/mo ($117.33/mo billed yearly)Starter, $19/mo ($190/yr)
Keywords on that plan500 tracked keywords200 tracked keywords
Rank checksDailyDaily
Keywords competitors rank for and you don'tYes, in the suiteYes, on every plan: up to 10 per competitor, weekly
Scheduled competitor emailNot listedMonday gap digest
Backlink index and site auditYesNo
Free plan or trialFree account with 10 reports a day; 7-day trial of paid plansFree plan: 10 keywords, 1 competitor, no time limit

Semrush figures from www.semrush.com, checked September 2026. "Not listed" means their pages don't say. Check their site for current prices.

Why site owners switch

For rank tracking and competitor keywords on one site, $139 a month is a lot to pay. GapDigest does those two jobs for $19, and it emails the findings on Monday, so there's no project to set up or report to remember.

When Semrush is the better choice

Semrush is the better pick if you also run ads, audit sites, research backlinks, or track more than 500 keywords. GapDigest does two things: daily positions and the Monday competitor digest.

Run the check on your own site

It's the lookup behind the Monday email: your domain against one competitor, up to 20 keywords, five checks a day.

Free, no signup. Five checks a day. United States Google results.

Ready to track your own keywords? Start free with 10 keywords.